You can't be good at everything

Because we're not all motion designers, we sometimes need to turn to those who have mastered their subject. Pitchy is a no-compromise, effortless video creation platform that entrusted our agency with the complete overhaul of its visual identity, with the ambition of strengthening its digital presence. We designed an identity reflecting Pitchy's duality: the expertise of a seasoned guide and the enthusiasm of a passionate team.

Inspired by dark mode, the art direction adopts a deep purple, enhanced by bright colors, positioning Pitchy as a high-end solution with a meticulous finish. The timeline slider, an iconic element of video editing, has been integrated into the logo, forming the loop of the “P” in Pitchy, and runs as a graphic cue throughout the brand.

For complete immersion, our UI/UX and development teams redesigned the Pitchy website and product, offering a fluid and engaging user experience. Subtle animations and dynamic stickers enrich the visual universe, reflecting Pitchy's creative boldness and facilitating user appropriation. Video for dummies, yes, but a high-end site with a polished finish.