You can't be good at everything.
Because not everyone is a motion designer, Pitchy allows companies to internalize their video production and have control over their brand. The new identity brings Pitchy to life, its role and personality: the stature of an experienced guide, the enthusiasm of a passionate team.
Dark mode
Video for Dummies, yes, but quality video. We are talking about a high-end solution with polished finishes. The artistic direction was inspired by the dark mode to establish the brand with a deep purple. We enhance it with bright colors: Pitchy is always in tune with the times.
The right cursor
Bruno wanted to introduce an obvious graphic symbol in the new brand, like an anchor point for the user. The timeline cursor, a key icon in editing, was perfect to take this place. It appears from the first step to form the loop of the deconstructed 'P' of Pitchy. Then it is transformed in the brand as a gimmick to become the missing reference point.
Immersion
The artistic direction immerses immediately in the tool. Before creating, one must project: the photograph curves like a workspace screen and the video obviously takes a prominent place. And like any creative, Pitchy is not afraid to venture into unknown territory. The stickers, which can be used in print or animation, take Pitchy enthusiasts into a dynamic and playful universe.
Deploy the experience
Continuous immersion: our UI/UX teams and developers have redesigned the Pitchy website and product. The guidance is detailed in every aspect for an augmented experience.
More projects
Something new under the sun.
After a fundraising round, the company renewed its identity. Bruno focused on growth, collective intelligence, and community, using warm colors and shapes. The result: a beautiful and didactic universe to highlight Greenly's benefits.
The Family Doctor Reinvented
Primary designs innovative, patient-centered medical offices. We crafted a brand for them that is as warm as it is modern, seamlessly bridging the gap between in-person and digital experiences.
Aesthetics, incarnate.
Samuel Elbilia, an interior architect with over 10 years of experience, integrates space into the lifestyle of its occupants with a sober style that emphasizes craftsmanship and noble materials. Bruno, as a branding agency, helped embody a shared mindset: a love of beauty that’s both alive and meaningful.