Strategy
Developing an effective strategy is essential to ensure the success and sustainability of your brand. Whether you are looking to refine your positioning or launch a new brand, our agency supports you at every step of this crucial process. We start with a thorough analysis of your market and consumers to identify strengths and weaknesses, as well as potential opportunities and threats.
Thanks to these analyses, we define together a clear and differentiating brand positioning, aligned with the expectations of your target audience. Our collaborative workshops allow us to develop a brand narrative that embodies your values and vision, and that resonates emotionally with your audience. Our goal is to create a solid strategy that guides all your marketing actions and reinforces your brand identity.
We wanted to take Greenly to the highest level and stand out from the strong competition. We were impressed by the agency’s agility: the proposed directions reflected the brand’s identity and took its business challenges into account. The creativity and quality of the deliverables were highly appreciated by the team.
Market & Consumer Analysis.
Market and consumer analysis is the first step to understand the context in which your brand operates. We conduct a SWOT analysis to identify your strengths, weaknesses, opportunities, and threats. Then, we carry out a detailed analysis of your competitors to understand their positioning and identify opportunities for differentiation. This in-depth analysis allows us to build a solid foundation for all future strategic decisions.
Brand Positioning.
Brand positioning is essential to define how you want to be perceived by your target audience. We start by identifying and segmenting your target consumers. Then, we use tools like perceptual mapping to visualize your positioning in relation to your competitors. This allows us to define a unique and differentiating positioning that faithfully reflects your values and meets the expectations of your audience.
Brand Narrative.
The brand narrative brings your identity to life by telling a coherent and engaging story. We start by writing a manifesto that embodies your commitment and inspires your community. Then, we develop storytelling elements to create an emotional connection with your audience. Finally, we use the 45/15/5 method to structure your message in a clear and impactful way, adapting the content according to the communication channel.
