Informations

Reinventing the family doctor

Primary revolutionizes medical practices by combining the best of human touch and technology. We designed a brand identity for them that is as warm as it is modern, bringing together two worlds: the IRL and the virtual.

The logo, with its unique typography, incorporates the XY symbols of medicine and the five branches of primary care, reflecting the ease of use of the service. To build trust, forget the magazines published 10 years ago in the dark waiting room of your GP. The art direction focuses on a warm yellow palette, softs rounded edges and illustrations combining drawing and 3D. The photography emphasizes the human touch, reinforcing the bond between patient and practitioner.

The branding extends to the practitioner's gowns and practice decorations, designed for Primary's interior designers.

Medicine is an exact science, and so is design.

Credits
Direction of Creation
Barthélémy Chalvet
Design
Lou Bontemps, Maxime Brémond
Motion Design
Christophe Zidler
Development
Alexis Prévost-Maynen
Project Management
Jewel Annerose
Copy-writting
Lou Bontemps
Testimonial
The Bruno agency is excellent. Barth and Lou are very competent in their respective fields. I fully recommend them!
/ Thibault Lantier
CEO @Primary Medical
Thibault Lantier CEO Primary Photo
Primary Guidebook
color palette primary

You always remember
the first meeting.

Global
Léonard Chalvet
Co-founder & CTO
+33 7 89 28 46 79
leonard@bruno.co

24 rue de Le Nostre
76000 Rouen
France

Paris
Barthélémy Chalvet
Co-founder & CEO
+33 6 22 25 78 97
barthelemy@bruno.co

55 rue Legendre
75017 Paris
France

San Francisco
Paul Mathieu-Collin
Project manager
+33 7 69 55 88 75‬
paul@bruno.co

Wework, 415 Mission St
San Francisco, CA 94105
United States

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