Reinventing the Family Doctor
Primary designs innovative and patient-centric medical practices for you. So, we created a brand for them that is both warm and modern, bridging the gap between IRL and 2.0.
The Bruno agency is excellent. Barth and Lou are very competent in their respective fields. I fully recommend them!
Get to the Point
Primary simplifies usage to promote well-being. The logo encapsulates the essence of the service: the XY of medicine and the five branches of primary care. Its clean lines denote the product’s ease of use, as does the typography.
Perfectly Cozy
For trust to build, patients must feel at home. The artistic direction aims to be welcoming: yellow for warmth, rounded edges for softness... And accented with illustrations blending drawing and 3D (the digital touch)! Thanks to photography, the human element remains the focus of all our attention.
It Seems We're Stylists
Frankly, almost! The branding was extended to practitioners' coats and the decor, which can be executed by their interior designers. To offer the most comprehensive experience, attention to detail is essential: Primary leaves nothing to chance, and neither do we.
More Projects?
To infinity...
Weglot translates and broadcasts your website in all languages, allowing you to shine internationally. Bruno has designed a vibrant identity around the prism, symbolizing transparency and broadcasting.
Something new under the sun.
After a fundraising round, the company renewed its identity. Bruno focused on growth, collective intelligence, and community, using warm colors and shapes. The result: a beautiful and didactic universe to highlight Greenly's benefits.
Get ready to take off
Ausha provides tools to captivate, retain, and energize your audience. Bruno modernized their website and designed a comprehensive brand book, uniting visual identity and brand elements.