Informations

Investing from a new perspective

Shares, a community investment platform, entrusted our agency with the task of creating a distinctive design that reflects their mission: to democratize online investing by making it accessible and engaging. We developed a subversive identity for them, at the crossroads of street art and emojis, creating a bold yet accessible visual universe.

With the exception of blue, the palette used is primarily based on black and white, allowing the use of light and dark modes to represent the opening and closing of financial markets. This is complemented by warm, saturated secondary hues, bringing vitality and dynamism to the whole. Bold typography combined with colorful backgrounds refers to street poster campaigns and the impactful slogans presented on billboards.

To accentuate the social networking aspect of the application, we developed a “wall of emojis” representing the investment environment and Shares' values, where users can follow their friends and public personalities to make the same investments as them. A social dimension creating a dynamic and unique visual style for the site, used by few players in the market.

Credits
Creative Director
Barthélémy Chalvet
Design
Matis Thiebaud, Lou Bontemps
Development
Alexis Prévost-Maynen
Testimonial
We have collaborated on several projects over the past 4 years. Bruno has always delivered on time and exceeded our expectations.
Benjamin Chemla
CEO @Shares

You always remember
the first meeting.

Global
Léonard Chalvet
Co-founder & CTO
+33 7 89 28 46 79
leonard@bruno.co

24 rue de Le Nostre
76000 Rouen
France

Paris
Barthélémy Chalvet
Co-founder & CEO
+33 6 22 25 78 97
barthelemy@bruno.co

55 rue Legendre
75017 Paris
France

San Francisco
Paul Mathieu-Collin
Project manager
+33 7 69 55 88 75‬
paul@bruno.co

Wework, 415 Mission St
San Francisco, CA 94105
United States

Careers
Press & Media
Requests
hi@bruno.co