Investing from a new perspective
Shares, a community investment platform, entrusted our agency with the task of creating a distinctive design that reflects their mission: to democratize online investing by making it accessible and engaging. We developed a subversive identity for them, at the crossroads of street art and emojis, creating a bold yet accessible visual universe.
With the exception of blue, the palette used is primarily based on black and white, allowing the use of light and dark modes to represent the opening and closing of financial markets. This is complemented by warm, saturated secondary hues, bringing vitality and dynamism to the whole. Bold typography combined with colorful backgrounds refers to street poster campaigns and the impactful slogans presented on billboards.
To accentuate the social networking aspect of the application, we developed a “wall of emojis” representing the investment environment and Shares' values, where users can follow their friends and public personalities to make the same investments as them. A social dimension creating a dynamic and unique visual style for the site, used by few players in the market.
We have collaborated on several projects over the past 4 years. Bruno has always delivered on time and exceeded our expectations.
More projects
The neobank for freelancers
Qonto approached us to establish the foundations of its brand universe. From digital design to web development, including the design of the blue card: we infused energy into this emerging brand.
The Family Doctor Reinvented
Primary designs innovative, patient-centered medical offices. We crafted a brand for them that is as warm as it is modern, seamlessly bridging the gap between in-person and digital experiences.
Something new under the sun.
After a fundraising round, the company renewed its identity. Bruno focused on growth, collective intelligence, and community, using warm colors and shapes. The result: a beautiful and didactic universe to highlight Greenly's benefits.