Smart Search
Until now, Qwant was the search engine that knew nothing about you: that’s still the case, but there are some new features. Qwant positions itself as a pioneer by integrating AI into its product and is gradually moving towards indexing independence. Faced with these significant advances, their teams enlisted Bruno to rethink their brand's overall identity. For them, we created a brand that reflects progress in all its beneficial aspects: healthy and secure technology serving humanity.
Asserting its Identity
The positioning should come to the audience's mind at first glance. The logo is its first incarnation: we designed a unique typography, between serif, sans, and slab, which expresses both reassuring tradition and the freshness of innovation. The star attaches to the name in the same way that AI supports the platform, symbolizing the clear direction taken by the brand.
Quality Information
The artistic direction was designed to align with trusted references - thinking of traditional print press and even Wikipedia. The black and white color scheme conveys a quasi-institutional seriousness, thus evoking qualitative, reliable, and relevant information.
A Breath of Modernity
To bring in freshness, we collaborated with the illustrator Joanna Lawniczak and developed a proprietary visual style suited to the era and environment of Qwant. The isometric design aligns with tech codes, and the touches of color are welcome to lighten the very sober direction.
Minimalist Experience
Qwant’s homepage has been streamlined to offer the clearest user experience. By removing superfluous elements, we created an interface that highlights the essentials. No more, no less. And for a bespoke usage, our designers have provided the option of a white or black mode, always in line with a minimalist approach.
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