Varsity
Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
You are the user, not the product.
Informations
You are the user, not the product.
Until now, Qwant was the search engine that knew nothing about you. That is still the case, but it is evolving with the integration of AI and independent indexing. The teams asked our agency to rethink their identity by creating a brand that reflects progress and secure technology, designed to serve people. To stay true to Qwant, we designed a modern logo with a unique typeface, paired with a star symbolizing AI and the brand’s ethical values. The minimalist interface, available in both white and black modes, represents intuitive, tailor-made technology. Illustrations by Joanna Lawniczak bring a sense of freshness; in collaboration with her, we developed a modern visual style adapted to Qwant’s ecosystem. The experience, interface, and brand identity are now — like the search engine’s artificial intelligence — fully dedicated to serving its users.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Creative Direction
Peter Jeannelle
Motion design
Florian Serre, Christophe Zidler
Illustration
Joanna Ławniczak
Categories
Digital
Civic & Public Services
Professional Services
AI
Informations
You are the user, not the product.
Until now, Qwant was the search engine that knew nothing about you. That is still the case, but it is evolving with the integration of AI and independent indexing. The teams asked our agency to rethink their identity by creating a brand that reflects progress and secure technology, designed to serve people. To stay true to Qwant, we designed a modern logo with a unique typeface, paired with a star symbolizing AI and the brand’s ethical values. The minimalist interface, available in both white and black modes, represents intuitive, tailor-made technology. Illustrations by Joanna Lawniczak bring a sense of freshness; in collaboration with her, we developed a modern visual style adapted to Qwant’s ecosystem. The experience, interface, and brand identity are now — like the search engine’s artificial intelligence — fully dedicated to serving its users.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Creative Direction
Peter Jeannelle
Motion design
Florian Serre, Christophe Zidler
Illustration
Joanna Ławniczak
Categories
Digital
Civic & Public Services
Professional Services
AI
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