You are the user, not the product.

Until now, Qwant was the search engine that knew nothing about you. That's still the case, but there are a few new features. Qwant is positioning itself as a pioneer by integrating AI into its product and is moving, slowly but surely, towards indexing independence. Faced with these significant advancesp, their teams approached our agency to rethink their overall brand identity. For them, we created a branding that reflects progress at its most beneficial: sound, secure technology at the service of people.

To stay true to Qwant's positioning, we designed a logo with a unique typography, reassuring yet very modern. A subtle star accompanies the name, symbolizing support for AI and the brand's ethical direction. Inspired by institutional references such as the traditional press, the art direction combines sobriety and modernity, and the minimalist interface, with its white and black mode options, reflects an intuitive, tailor-made technology, true to Qwant's values.

Joanna Lawniczak's illustrations bring a freshness to the design; we worked with her to develop a proprietary visual style suited to Qwant's era and environment. Like the search engine's artificial intelligence, the brand's experience, interface and identity are now at the service of its users.