To infinity...
Weglot allows you to translate and broadcast your website in all languages, enabling you to shine internationally. Bruno envisioned a vibrant and colorful identity around the theme of the prism, evoking this idea of transparency, broadcasting, and emission.
Great team who understood what we wanted.
Embodied Weglot
Weglot is embodied through the prism. The main elements such as product illustrations or the brand's logo emit these colorful and dynamic rays in all directions. A slight gradient suggests light and reinforces the idea of speed associated with multilingual broadcasting. Weglot retains its iconic blue as the main color while adding new warm shades to create depth and shadow effects with the different graphic elements of the brand. Micro-animations bring the product to life and highlight the strengths of the solution. All the rules, standards, and brand elements have been formalized in the brand book, which serves as a reference document for the teams when creating new elements.
Simplicity
All the product illustrations reflect the idea of a prism and a beam of light. The overlay of layers symbolizes web pages translated into multiple languages. These illustrated schemes thus highlight the key features of the product.
Knowing how to sell oneself
The new Weglot identity is used across all communication mediums. From social media posts to large billboards in the subway, our brand design team suggests numerous examples of visuals in different formats to be used according to the brand's needs.
Everything is in the details
The new identity of Weglot with its palette, gradients, and effects of overlapping colored layers extends into the icons and product illustrations for a total immersion into the brand's universe.
Weglot online
The website remains Weglot’s main showcase and brings together all the visual elements of the brand. To see the product in action, this is the place to go.
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