Informations

California love (We keep it rockin’)

Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions.

Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values.

We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.

This visual identity unifies website, marketing tools and presentations for a coherent and engaging experience. It fully embodies Cordial's promise: to reconnect brands and their audiences with simplicity, warmth and humanity.

Credits
Creative Direction
Barthélémy Chalvet
Design
Lou Bontemps, Claudia Carvalho
Project Management
Jewel Annerose
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You always remember
the first meeting.

Global
Léonard Chalvet
Co-founder & CTO
+33 7 89 28 46 79
leonard@bruno.co

24 rue de Le Nostre
76000 Rouen
France

Paris
Barthélémy Chalvet
Co-founder & CEO
+33 6 22 25 78 97
barthelemy@bruno.co

55 rue Legendre
75017 Paris
France

San Francisco
Paul Mathieu-Collin
Project manager
+33 7 69 55 88 75‬
paul@bruno.co

Wework, 415 Mission St
San Francisco, CA 94105
United States

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