Pop the www
Batch is a CRM platform optimized for mobile. In addition to offering a very comprehensive range of features (segmentation, targeting, analysis, etc.), it places notifications at the heart of the customer engagement strategy. Bruno tackled the graphic redesign of the marketing site to propose an identity that is as engaging as it is full of energy.
Color power
Batch's new identity is marked by the use of a vibrant palette with complementary shades for maximum contrast. The entire branding highlights the human element through a series of carefully selected photos and the creation of small hand-drawn illustrations to dress and enrich the identity.
Complementarity
The palette was conceived in two stages. Bold and vibrant shades are used in the main palette, followed by softer variations to balance the whole. The strong colors, which catch the eye, dress and accompany marketing elements, while pastel variations are more commonly associated with backgrounds or illustrations. The slightly serifed, rounded typography brings a sense of softness associated with sophisticated finishes.
Smile
The cut-out photos presented on colored backgrounds show pleasant and smiling people. They are integrated into a shape that allows them to stand out from the background. Small illustrations that create a focus or emphasize certain aspects of the visual can be added to them.
Stand out
The combination of customized illustrations with Batch's photos and skeletons further strengthens the unique and original character of the brand. The style of pencil strokes accentuates the human, empathetic, and accessible aspect of the brand.
A playful and colorful touch
Visuals halfway between icons and illustrations are integrated into the various skeletons and photos on the site to give it an accessible and handmade aspect.
Logo lifted
The thickness of the line under the name and the proportions of the letters have been reworked to fit into a construction grid and ensure harmonious proportions in the visual.
Batch is (a)live
All the elements mentioned above are combined and organized on the website, the online ambassador of this new warm and accessible identity.
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