A new chapter

A site on the starting block

The story begins with a chapter dedicated to the company's values. To bring Sendinblue to life, it was first necessary to understand its essence, its foundations, its ambitions, what drives the company, and keeps it going daily. With this information, we were able to sketch several mood boards that allowed us to propose different graphic concepts. Next, three boards were presented to highlight three significant events of the Sendinblue adventure. After a few tests, a unique and bold charter allowed us to trace the company's journey and evolution by creating a strong identity without ever being divisive.

We thus delivered a brand book, the logo, illustrations and animations as well as the website (UX, UI, Frontend), photographic elements, videos, and print.

Immediate takeoff and breathtaking user experience

Every story must be a vector of emotions and Sendinblue is no exception to the rule. Creating a sense of belonging over the years has allowed the company to establish a relationship with its users based on trust. We therefore created an easy-to-use site where every piece of information is accessible while placing the notion of online acquisition at the heart of the product's design.
The structure of the site leaves ample space for negative spaces and offers moments of breathing. The arrangement of the pages promotes content readability. The sections were designed as chapters of Sendinblue's Story organized in a fluid and coordinated manner. Reading is punctuated by reassurances and the whole is energized thanks to a deconstructed layout.

A logo to make your head spin

The “S” is simple, the “S” is dynamic, the “S” is Sendinblue and it will not leave you indifferent. It is this “S” that, by turning on itself, will form a set of segments referring to the features offered by the platform. This light and graphical wheel reflects the simplicity and speed of use of the service.
The company's name appears in lowercase, humbly, next to the symbol.

Modularity and humanity as watchwords

When Sendinblue chooses to tell its story, it is also and above all that of its users, always placed at the center of the narrative. Being close to customers, meeting their expectations, and adapting to the evolution of their companies are the company's main motivations. As the product constantly evolves and offers new features, it was necessary to illustrate the strong argument of modularity in a simple, playful, and concrete way. The animations and illustrations are, therefore, inspired by construction games. Each user can "assemble" and "rearrange" the elements according to their needs.

Whether it is small businesses or larger companies, Sendinblue evolves and supports its clients in their ascent.

Animate, arrange, play and modulate

The 3D brings this unique universe to life and allows it to be rearranged infinitely according to the product's illustration needs.

Goodies galore

T-shirts, post-its... We had the pleasure of bringing this new identity to life and making it a key element of Sendinblue's corporate culture. We thus created the brand's printed universe, from t-shirts to tote bags, not forgetting notebooks and pens.

A story with no shortage of “characters”

Sendinblue lives through its users and wanted to pay special attention to the testimonials on the site. We therefore called on photographer Zachary Stone to highlight these personalities who embody Sendinblue and propel them to center stage.

Company

The company section deserved its own identity to perfectly match its target audience.

Intense colors for premium visuals

This part of the site intended for companies needed specific colors. We decided to use elegant and enveloping shades, inspired by the world of interior design.