Aim Right.
It's all in the name. Reelevant is the algorithm that works in the background and guarantees companies make an impact every time by offering tailored email content. It's like a magic service capable of analyzing your clients' cookies to better meet their needs. No more email campaigns where users are lost in the crowd. Reelevant reveals and awakens your way of communicating with your customers by making each recipient unique.
An identity.
The challenge was to effectively present an innovative and intangible product. After brainstorming, generating ideas, and sharpening our tools, the team focused on creating the elements necessary to establish Reelevant's identity. From the logo to the brand book, from illustrations to animation, we aimed to create an original, didactic, and offbeat universe.
Colors, typography.
The clever mix of vibrant colors and clean typography allowed us to achieve a bold and assertive identity. The vibrant shades interact and complement each other to enhance the various illustrations and patterns of the identity.
Bringing ideas to life.
As nothing is ever too bold, we let our creativity speak and combined it with the power of 3D technology to imagine and bring to life a series of vivid illustrations and patterns. The result is a set of fun, colorful visuals that spark curiosity and fully contribute to creating an atypical universe.
Logo(origami).
Reelevant sorting, analysis, and targeting for better conversion. So, a logo was needed to match this ability to go the extra mile (or in this case, fold three times) to satisfy its clients. This colorful logo, in line with the rest of the identity, reflects this modularity and adaptability.
Make an impression.
Billboards that brighten up the pavement and colors that warm up a flyer! The marketing elements stand out, display, and draw attention. Reelevant's communication is warm, bright, quirky, and not meant to be forgotten.
It's online!
It all starts with an animation straight out of our imagination. The video, in addition to its didactic aspect, sets the tone for the rest of the site; a supercharged mix of animations and impactful visuals, designed to leave an impression thanks to the use of 3D technology.
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