Powerful banking, for the ambitious.
South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative and rooted in their history. The main challenge was to offer the transparency and independence that are missing in a country where traditional banks remain opaque and professional online banks do not exist - until now.
Zazu entrusted our agency with the mission of translating this balance. From speech to website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banking and the rich heritage of South African design.The logo evokes both a rising sun, a symbol of renewal, and an array of cards, reflecting the bank's services. The design combines geometry and organic gestures to express the harmony between innovation and roots. Inspired by the country's avant-garde graphic design scene of the '90s, we worked with a sober palette - Patina red, neutral tones - and a streamlined interface to emphasize Zazu's technological roots.
Each medium, from the website to the card program featuring local artists, asserts a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.
Our experience with the Bruno team has been extremely professional from the very beginning. We knew we wanted to work with Barthélémy and his team for their expertise and experience with Qonto and other leading brands. From revisiting our name to redesigning our logo, refining our value proposition, and revamping our website, the team has consistently been attentive to our vision and needs while guiding us toward best practices. They never hesitate to make relevant suggestions and consistently go above and beyond expectations. The team is highly responsive and demonstrates meticulous attention to detail—a key element in our value proposition. Thanks to Bruno and his team, our product stands out for its minimalism and elegance while incorporating the local nuances we required. We are extremely satisfied with this collaboration, which is just getting started.
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