Bruno was a lovely grandfather. Today, it’s a branding agency.
When I was just a little boy, I liked to create movie covers for my parents - printing them, cutting them... I’ve always been fascinated by imagery.
In 2012, I started as a freelancer designer. I managed to sell a few templates on ThemeForest, learned Photoshop by msyelf, and begun to grasp the fundamentals of design, enough to make a living from it. A few months later, I was faced with the opportunity to join Xola as their lead designer, at Stanford’s incubator, San Francisco. That’s where everything changed.
I learned about user experience, interface design, and web design, from top talent at top companies.
It was a revelation: this was exactly what I wanted to do with my life. One year later, I was launching an agency with my wife and brother. Growth was intense. When we weren’t in our tiny office in Rouen, we were meeting clients all over the world. Xola took me to Tokyo, other clients to Canada, a healthcare group to Los Angeles, and an app design project to Israel.
It’s no coincidence the agency started as a family. I’ve always been very close to my grandfather: Bruno. For my brother and me his life has been a source of inspiration. He was, and still is, our role model. An Italian with a strong spirit and a relentless work ethic, he was both free-spirited and grounded, curious about everything and everyone he met. I’ve always admired his ability to succeed in both his professional and personal life, and to face challenges. He passed on his values to us and a lot of love. Our agency carries his legacy - and his name.
Over time, I’ve realized that ambition fueled my childhood-passion : improving image, understanding the world. And now simplifying access to information and services. This passion for beauty never left me; it has become my guiding principle.
Bruno’s rebranding is a major milestone in our history. For several years now, I’ve been working to understand branding agencies and the branding market. Having never worked in a large agency, the path has been more winding than it might have been for others - more hesitant, more exploratory, maybe fresher. Today we understand the needs of branding in France, as well as its shortcomings. We’re here to fill the gap and help companies grow. A brand’s identity, whatever form it takes, isn’t just about appearance. We want to deliver something clear, tangible, and practical that our clients and their teams can use daily. With a team of over 30 people, including strategic planners, copywriters, art directors, UI/UX designers, developers, we are committed to setting a new standard.
Our new positioning is a logical progression. We have guided companies through their growth phases (Qwant, Greenly, Shares, Batch…). Now it’s time to apply that experience to ourselves.
Our ambition is clear: become the go-to branding agency in France.
A big thank you to the entire team for their work on this rebranding. It was long and challenging, but I’m very proud of the result.
Thank you to Léonard, Claudia, Alexis, Théo, Pierre, Léa, Agathe, Maëlle, Tony.
Thank you to Clémence Russeil for the beautiful typographic logo, to Christophe Zidler for bringing it to life. Thanks to the whole Bruno team.
PS: Thanks to my wife, Marine, who has always supported and pushed me to go further. I wouldn’t be here without you.
PS 2: Thanks to my brother again, Léonard, for supporting me and helping me every day on this journey.
PS 3: Thank you Scott, Anush. None of this would have been possible without you.
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