A tempting branding.
An identity more polished than a 3-star dish presentation, colors that make your mouth water, and a logo to die for. The team pulled out all the stops to create a deliciously fresh and colorful identity for Foodles.
From the brand book to the POS, everything was designed to offer a unique, beautiful, and high-quality experience to the users of these connected fridges.
Creativity bubbling.
Label, ready, eat! The pop colors and complementary pastel shades set the tone for the various visuals and media. An oval shape evoking a serving dish highlights each plate. The playful and dynamic logo arrives like the cherry on top to add the finishing touch to the whole.
Fonts and colors.
We chose the delicious “Mmmmh”Merlod to complement the Foodles branding. This straight, sleek font with soft rounded finishes perfectly matches the very pop-art palette chosen for the brand. Cooking and branding is an art!
The final touch.
A touch of elegance, diagonals that draw the eye to the center of the logo, a unique and sober line to stabilize the whole. This is the secret to the composition of Foodles' identity.
Arouse desire.
The tasting starts with original flyers, followed by meticulous packaging and carefully crafted point-of-sale displays to top off the service.
An Instagrammable brand.
Food(les) is photographed, shared, and takes over social media. It’s impossible to overlook these visuals rich in color and flavor. A deliciously trendy feed that will get you hooked.
It’s a wrap!
A good brand identity must not overlook any detail. The finalization of a brand guideline also requires the creation of meticulous packaging that highlights the products. Because let’s not forget that a dish is first tasted with the eyes!
A quality showcase.
The site uses the brand identity codes and translates them into a bright, original page that highlights human connection, sharing, and well-being. The connected cafeteria brings people together.
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